Drexel University

Student Outreach

Drexel University Online's outbound campaign targeted prospective students who had at previously started the application process but did not complete it. This campaign directed prospects to a personalized website with variable imagery and information based on their known area of study. Prospects viewed information about their program of study, completed a short survey to update their information on file, and were then directed to complete the application process.

Services Rendered

  • Data Driven Web Design and Development
  • Data Driven Email Design

Data driven website, view the full demo at mydrexel.com

Personalized email with each student’s assigned counselor, directing applicants to their data driven website.