Digital Shuffle's Project Vault.
Digital Shuffle's Project Vault.
The Thunder’s operations team was excited to introduce mobile ticketing for the upcoming season and needed ticket holders to select their preferred ticket delivery preference. Digital Shuffle developed a short multimedia presentation that explained the benefits of mobile ticketing that was displayed on a mobile-friendly (fully responsive) website. To capture their ticket delivery preference, a personalized website unique to each ticket holder allowed for a quick and easy selection process without the need to ask for additional contact information or account numbers, thus increasing their total responses. The campaign performed so well that the Thunder received a 19% response rate through the website within the first 8 hours of the campaign deployment.
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