AppForum Campaign

Digital Shuffle developed a data-driven marketing strategy to showcase the power of XMPie's new video personalization software, which was featured at the PODi AppForum conference. PODi challenged Digital Shuffle with developing an innovative campaign for their pre-conference registration communications that would demonstrate personalized data-driven communications in every medium: print, email, web and video.

Digital Shuffle produced a series of 4 webisodes that were viewed on a PURL (personalized url) and released as episodes as part of an ongoing email and print campaign. The website and email communications were triggered by user actions, once a person had registered, they viewed the final 4th video, letting them know what was in store at the AppForum.

Services Rendered

  • Video Production
  • Video Personalization
  • Data Driven Web Design and Development
  • Data Driven Communications


  • Gold Local ADDY
  • Judge's Choice Award Local ADDY
  • Best of Show – Electronic Local ADDY

Episode 1

Episode 2

Episode 3

Episode 4