The SPCA International is an organization committed to saving the lives of animals from around the world. Their rescue missions remove animals from dangerous, neglected and abusive circumstances to bring them medical help, food and safety. As the new year approached, the SPCAI needed an additional campaign to raise the much-needed funds to continue their work. Leveraging the effectiveness of personalized campaigns, Digital Shuffle designed a landing page, email, and personalized video to pull at donor’s heart strings and drive contributions to an excellent cause. This campaign is also designed to provide a template for future SPCAI campaigns, allowing for the video to easily be adapted to specific rescue missions or to profile animals in need.
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