RC Willey

The Best of the Pain Train

Digital Shuffle conceptualized and executed a series of online videos for RC Willey’s retail promotions as part of an integrated web campaign to feature Samsung high definition TVs. The creative team conceptualized a character, the Pain Train, who became an enforcer for “HD offenders”.

Services Rendered

  • Video Production
  • Post Production
  • Web Design and Development

Pain Train Opening Day

Pain Train BBQ

Pain Train Invasion

Additional RC Willey Videos


Samsung - So Real

A database driven campaign, deployed via email to engage web visitors and entice buyers for Samsung's 3D HDTV's.

Panasonic – Roughin’ it

A database driven marketing campaign, featuring web, video and email components designed to stimulate the sales of Panasonic HD electronics.

Samsung – Superbowl

A database driven campaign, deployed via email to increase Samsung HDTV sales pre-superbowl.

LG – Life Conveniences

A database driven marketing campaign, featuring web, video and email components designed to stimulate LG electronics and appliance sales.