XMPie Inc, a division of Xerox, specializes in personalized marketing. Using their 1 to 1 in 1 platform, marketers are able to tailor campaign messaging to their recipients to get maximum results. To showcase the power of personalization, Digital Shuffle worked closely with XMPie to develop the Rockstar Campaign. Leveraging the XMPie uDirect solution to create personalized videos with a rocking theme, the Rockstar Campaign showcased how names, companies, as well as industries could be customized for each recipient.
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