Digital Shuffle's Project Vault.
Digital Shuffle's Project Vault.
ZeroIn, an Australian integrated marketing company needed a creative way to engage prospective customers and showcase the power of data driven communications. Digital Shuffle and ZeroIn collaborated to conceptualize and deploy a multi-channel, data driven campaign with a twist; personalized video experiences deployed via mail. Recipients received a dimensional video card that was printed with their personal information and loaded with a variable video that plays when the card opened. Recipients are invited to visit ZeroIn.com.au to learn how they can “zero-in” on their current and prospective customers to exponentially increase ROI. Subsequently, a dynamic version of the video is available on the zeroin.com.au website.
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