ZeroIn Personalized Video Experience

ZeroIn, an Australian integrated marketing company needed a creative way to engage prospective customers and showcase the power of data driven communications. Digital Shuffle and ZeroIn collaborated to conceptualize and deploy a multi-channel, data driven campaign with a twist; personalized video experiences deployed via mail. Recipients received a dimensional video card that was printed with their personal information and loaded with a variable video that plays when the card opened. Recipients are invited to visit to learn how they can “zero-in” on their current and prospective customers to exponentially increase ROI. Subsequently, a dynamic version of the video is available on the website.

Services Rendered

  • Conceptualization
  • Video Production
  • Post Production
  • Variable Video Rendering
  • LCD video card delivery